For 14 years now, the HP 48HOURS has officially been New Zealand's largest guerrilla filmmaking competition, and this year Digital Pigeon got involved to facilitate ‘Out of Town’ entries.
The format is simple: filmmaking teams have just one weekend (48 hours) to make a short film. The catch, though, is that none of the entrants know what genre e.g. thriller, romance, etc. they’ll be shooting until the start of the competition.
Despite taking place in the main regional centres of New Zealand, last month’s HP 48HOURS also allowed out of town entrants to make digital submissions.
That’s where Digital Pigeon came in…
We teamed up with HP 48HOURS to enable out of towners to submit their entries digitally during and immediately after the 48-hour competition period. Using a bespoke branded upload page, out of town teams were able to send in their finished films, without having to physically deliver a drive to a regional centre.
Speaking about the success of the out of town uploads process, Johnathan Guest from the HP 48Hours said: “(In) total we got just over 100GB between 75 submissions, most of which were on the Sunday of the competition as other teams were physically handing in; I had my phone going crazy with the emails of entries being received on Digital Pigeon.
“This was great as I could forward them onto the city managers early on Monday for them to download and get ready for heat screenings in their cities which were only days away. We also used Digital Pigeon to provide the managers with video assets for their launch, physical hand-in and heats events.
“They all loved having Digital Pigeon to speed up the Out of Town deliveries and commented on the quick speeds.”
It was an honour for Digital Pigeon to be chosen to facilitate the out of town entries and we have a small wishlist supplied by Johnathan, which we’ll look to work on, to make next year’s remote uploads even more seamless.